Bob feist how to#

Bob feist how to#

Unos, dos, tres, catorce! In a splashy 2004 cross-promotion, U2 launched its new song “Vertigo” in an iPod ad to promote the band’s new album How To Dismantle An Atomic Bomb. After Apple’s announcement Tuesday (May 10) that it would be discontinuing the iPod Touch - the only remaining model of the portable MP3 players - after more than 20 years of the product that changed it all, these are the 10 iPod commercial music synchs that really stick with us. Indeed, for those of us who were there when these ads launched, the songs below are forever linked with those silhouettes shimmying and sashaying to music that spanned genres, but all had cutting edge appeal, even when the track being used was years old. “It feels not as if they borrowed or even stole the music, but that the music belonged to the Apple brand.” “In using a most discriminated and discerning ear and aligning great and significant music with rich imagery and simple messaging, Apple has taken what jingles had done in the past and created a new and masterful neojingle, which instead of literally singing about the product becomes inextricably connected to sound,” Josh Rabinowitz, senior vp/director of music for ad agency Grey Worldwide, told Billboard of iPod ad syncs in 2011. Songs used in iPod commercials during the device’s heyday got a massive boost in visibility and sales, with Steve Jobs himself often hand-picking and giving final approval on songs used in some of Apple’s best-known ads. With each commercial featuring a single song, the campaign was also a powerful tool for launching music by both indie and superstar artists. Best Apple Deals: AirPods Are on Sale for Just $99